FAQs
What does it mean to Click-to-Call?
A link on a mobile web site (WAP site), which instantly initiates a call from that phone to a pre-specified number, when clicked.
What is an End User?
End users are wireless subscribers that utilize short codes for communication with applications.
What is a Keyword?
A keyword is a unique word or number created for a specific short code campaign. Multiple keywords can be used on a single short code active during a single period. The keyword is the actual text that a user keys in on their mobile device to interact with a campaign.
What is Mobile Marketing?
A form of marketing that generally uses SMS, MMS or WAP Push to deliver its promotion to mobile devices. Marketing is another arm marketers can use to reach a target audience to leverage various campaigns.
What is Mobile Recruiting?
A form of talent acquisition which utilizes SMS or WAP Push to mobile device in order to communicate with a broad base of candidates.
What does it mean to OPT-IN?
End user acceptance is necessary before any mobile marketing solicitation. By opting-in, you can collect mobile users’ personal data (geographic location, etc) and use it to best target your campaign.
What is a Short Code?
A short code is a special telephone number, significantly shorter than full telephone numbers, which can also be used to address SMS and MMS messages from mobile or fixed phones.
What is a SMS?
It is another term for Text Message. Short Messaging Service (SMS) is a service available on most mobile phones that enables the sending of short messages (160 characters) to and from another mobile device.
SMS Marketing
A form of marketing that utilizes mobile device to deliver SMS campaigns & promotions.
SMS Recruiting
A form of talent acquisition which utilizes SMS to reach a broad scope of potential candidates.
What is a WAP Site?
A Wireless Application Protocol (WAP) site is a website specifically designed and formatted for display on a mobile.
