Broadcast Media

The mResource platform gives broadcasters the ability to deliver a more in-depth broadcast comprised of instant feedback from the audience. Many media organizations are utilizing text messaging to capture one response from the audience, mResource takes this concept further by engaging the listener and obtaining multiple answers during an interactive text messaging conversation. This gives more information for the broadcaster to deliver more authentic and interesting content.

The reporting dashboard gives broadcasters immediate analysis of the data to deliver to the audience.

Example SMS Text Broadcast Survey:

  • Broadcaster: “Give us some feedback about going green” Text “WXYZ” to “123456” or push out a text message to listeners’ mobile devices.
  • SMS Text Question 1: Do you currently recycle on a regular basis? Yes/No
  • SMS Text Question 2: Do you think humans are the major contributor to global
    warming? Yes/No
  • SMS Text Question 3: Do you think there should be a penalty for not recycling? Yes/No

From this quick survey, a dashboard will show the responses features built-in data analysis to give more in-depth information. Examples:

  • People from the West Coast (integrated demographic information) recycle more than people in the MidWest.
  • 90% of our audience believes humans are the major contributor to global warming.

Create the Survey

Work with the mResource design team to create your survey or use the mCon- trol panel to build survey questions.

Ask Audience to Participate

Broadcasters ask the audience to participate by sending the keyword as a text message to a designated number.

Engage

Listeners/Viewers engage by initiating the survey with a mobile device.

Interact

Instead of providing one text message response, the audience provides feed- back on multiple questions giving broadcasters more insight into the views of the audience.

Results

A real-time reporting dashboard in- stantly calculates and provides the broadcasters with responses that can be stratified by various demographics of the audience.

Go ahead–grab your mobile phone and text
"Try mResource" to 123456.

You will soon receive survey questions via a text message. Feel free to respond to the questions using your mobile phone.

Once complete, click on the "Reporting Tab" to view the real-time dashboard which displays the responses received.